COM 21
PROMOTE SonicWALL's strategy and technology to its channel partners and potential channel partners
PROVIDE motivation and training events to the entire sales/marketing teams and advisory councils
PRODUCE sales incentive programs to encourage sales team to go above and beyond their assigned territory goals
PERFORM all event management details in a comprehensive manner from high level strategic planning to the execution of each line item related to the event
UTILIZE the SonicWALL channel partners to recruit and educate the end users with solid ROI performance
CREATE flawless, unique and memorable experiences for all attendees

Tied Together Marketing manages and produces a variety of channel, corporate, investor and end user marketing events with the overriding goal of enhancing our client’s corporate image to its sales and marketing team while promoting its products and providing training to its channel marketing partners and end users.

Tied Together Marketing provided logistical support and strategic planning services to assist SonicWALL in executing event plans for 25 – 650 channel, end user and corporate employees worldwide since 2003.

Objectives of these worldwide events varied based upon the specific event planned. From lavish celebratory President’s Clubs at white sand beach locations to all important lead generation events Tied Together Marketing was there providing first class service to SonicWALL that went above and beyond the call of duty.

Tied Together Marketing’s Deliverables

Provide strategic planning regarding all sales, corporate marketing and channel marketing trade shows, trainings and events
Research and recommend location, venue and Attractions in specific geographic locations
Negotiate directly with the venue and attractions
Create event agendas and show flows
Manage guest speaker attendance and logistics
Manage all registrations for events
Create and track the budget for all events
Produce all creative/graphic design for the events both in digital and print mediums
Oversee print management for all events
Prepare all housing related information for the selected venues and attendees
Liaison with all venues, attractions, vendors and facilitate those relationships
Manage and assist in creating the events audio, visual, multimedia, staging, lighting and sound production
Create a show flow, timeline and directory for employees, event staff and vendors
Facilitate all contracts with outside vendors
Provide on-site support
Engage with SonicWALL executives, employees and channel partners and end users
Compile statistics and provide reports regarding attendance, surveys, feedback on presentations as well as overall event
Provide recommendations and wrap up for future event series


Tied Together Marketing is proud to be SonicWALL’s preferred event planner. The events produced by Tied Together Marketing have always met or exceeded the expectation of the SonicWALL executive staff. SonicWALL’s partners have had pleasurable and memorable experiences and SonicWALL’s internal sales and marketing teams have been motivated to work hard to meet or surpass their sales quotas.

Tied Together Marketing has assisted with several high visibility creative and graphic design campaigns as well as providing website assistance for both the domestic and Chinese language version of the SonicWALL corporate website.